THE ISSUES OF FASHION BRAND EQUITY IN A CIRCULAR ECONOMY

The Issues of Fashion Brand Equity in a Circular Economy

Theoretical background: The worldwide fashion business has confronted the demand to transit from a linear to a circular business model that involves a series of fundamental alterations to the hitherto highly efficient strategies.As a consequence, a conceptual issue concerning fashion brand value creation has emerged.This applies notably to luxury,

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An evaluation of Substance Painter and Mari as visualisation methods using the Piraeus Lion and its runic inscriptions as a case study

Abstract This paper explores the effectiveness in the use of texture painting software packages, which are more commonly used in the film and game industries, as a method for detecting and recording carvings on non-planar surfaces.This new approach is demonstrated through a case study of the Piraeus Lion, a sculpture in Venice which has documented

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